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Bespoke fragrance signature: what impact for your brand?

Focus on senses & strengthen your brand DNA

Perfume is an imprint that fixes a lived experience in our memory. Thanks to the feeling of wellness with which it is associated, this memory crosses time.

It is undeniable that as soon as we talk about perfume, people want to share their own and intimate anecdotes. It is impressive how fragrances can have a beneficial effect on their wellness. The post-pandemic times we are living through are more than ever celebrating this need to focus on immersion, incarnation and experience. In a society that does not give much time to what may be necessary as refocusing on ourselves, we are witnessing the growing role of scents impacting emotions and anchoring the present moment.

For more than ten years, the olfactory marketing has been invading hotels, spas, shops or institutions to immerse the public in a special atmosphere.

As a matter of fact, doing a great perfumery exercises remain crucial in building a high-end message to your guests. Brume Orpin offers luxury expertise which allows a response combining accuracy and product innovation.

Focusing on scents means touching the most instinctive part of our brain, the reptilian brain, but also the midbrain, which is linked to emotions and memory. The impact is therefore immediate and has long-term repercussions.

According to a study on neuromarketing conducted by The Rockefeller University*, our capacity to remember our sensory experiences is: 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. The creation of a successful olfactory signature therefore implements a very long lasting souvenir, it fixes the lived experience in the memory of your customers as described by Proust, with his famous madeleine.

A bespoke fragrance signature increases customer support and personifies the brand. Indeed, this olfactory imprint illustrates the overall image of the brand. She creates a strong emotional bond with the guests who discover it and this emotion develops trust. Membership and loyalty increase and are tenfold.

Brume Orpin supports demanding establishments. From A to Z, Brume Orpin provides a turnkey solution in the creation of a unique and exclusive fragrance creation first and the development of private label scented products. Brume Orpin also monitors the installation of olfactory journeys thanks to fragrance diffusors and assists brands for optimal renderings. Very anchored in the codes of French luxury and inhabited by the desire to use exclusively the French know-how, our team is committed to sustainability and high-end quality.

* The Rockefeller University study

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